trail advocacy
SORCA works closely with local landowners, government agencies, and other stakeholders to maintain and expand access to Squamish’s world renowned trail network. While it often happens behind the scenes, trail and mountain bike advocacy are central to our mission and one of our primary focuses. Squamish’s Trail network is situated on a combination of private, crown and BC Parks lands all within the territory of the Squamish Nation (Sḵwx̱wú7mesh Úxwumixw)
In 2023, SORCA partnered with Larose Research to conduct Canada's largest (to date) Social, Cultural, and Economic Impact of Mountain Biking study. Some of the key outcomes of that study include:
Economic Impact: $60 million to our local economy through resident and visitor spending in 2023. This figure, which excludes marquee events and other recreation activities, significantly understates the total economic impact. During just a six-month study period in 2023, visitor spending from mountain biking directly injected $26 million into Squamish’s economy, $31 million regionally, and $44 million provincially.
Job Creation: Mountain biking supports 187 local jobs, with an additional 112 full-time-equivalent positions in industries such as manufacturing and technical apparel closely tied to this activity.
Community Appeal: Of the 834 Squamish residents surveyed, 79% stated that the mountain biking trail network was a key factor in their decision to move here, while nearly 10% of respondents—born in Squamish—emphasized the trails’ importance in their decision to stay.
Health and Community Benefits: Beyond economics, mountain biking fosters physical and mental well-being, strengthens social connections, and enhances our community’s cultural fabric.
Link to key finding (this)
If you are interested in reading the full report, please reach out to our Executive Director (ian.lowe@sorca.ca).
Click on the image above to enlarge, and to keep up to date and help out with our specific advocacy efforts, be sure to watch out for our bi-annual “Local Dirt” publication and other communication channels. More voices in support of Squamish’s trails make us stronger!